The Diverse Shopfitters Journey

History of Diverse Shopfitters

Diverse Shopfitters was built from the ground up by John Gullotto in 1986. Even though he was only 19 years old at the time, John’s vision and determination have seen the company grow steadily over the years. It is now home to over 45 full-time employees. What started off as shop fit-outs for one-off boutique clients has now grown to award-winning fit-outs and commercial joinery services for a host of national and international brands.

Delivering creative, cost-effective fit-out solutions that work

30 Years & Counting…

John has a long-standing relationship with Gary Watkins, more commonly known as “Spider”. John signed his first finance deal with Spider in 1988. Now, Tim Edwards has taken the reigns and has recently helped John secure the funds they needed. This has allowed them to expand their workshop in Welshpool, as well as import a high-quality saw from Austria. The recently completed workshop expansion added a further 1000m2 to the shop floor and has resulted in a huge increase in production capacity and efficiency.

Diverse Shopfitters has brought to life a huge number of stores Australia-wide.

Diverse Shopfitters complete approximately 180 projects around Australia each year. WA is currently experiencing a surge in shopping centre expansions and the company is in a strong position to secure a significant share of the fitout work on offer. It is a busy time for Diverse Shopfitters. Recent developments at Westfield Carousel saw Diverse fitting out seven stores simultaneously in addition to ten fitouts secured at the soon to open Perth Airport DFO. On the commercial joinery front, the company has been involved in several large scale projects including joinery supply and fitout of bars, changing rooms and the Chairman’s Club Lounge at Perth’s new Optus Stadium. As testament to the quality of their services, Diverse won back to back ASOFIA WA Fitout of the Year Awards for 2015/16 and 2017/18.

The Finance

Different types of loans have been put in place for Diverse Shopfitters over the years. From equipment loans to vehicle fleet finance and the most recent commercial facility, John has increased his workshop from 980sqm to 1896sqm.

A new Schelling Panel Saw was financed via a Trade Facility and Letter of credit, allowing the equipment to seamlessly be imported into Australia from Austria. This equipment will not only increase their production capacity but will also save them money by being more efficient with their production process. By sourcing equipment from overseas, they’re able to access the best equipment from across the world and offer their clients a great service.

Embark on a new journey

Let us be part of your business journey. Allow our specialists to help you secure the funds you need to take your business to where it needs to be. Contact your Pacific Finance Australia Broker today on 08 9321 2120 or send us an email via to see if we can be of assistance.


“We’ve been working with Pacific Finance Australia for years for our equipment and fleet financing. Tim was able to immediately understand our needs and offer finances and terms that worked for our situation and have helped us to take the business to the next level.”
John Gullotto, Director of Diverse Shopfitters